We can improve the quality of lead we generate AND reduce the cost of advertising by being very clear about our target customer. We have a process we lead all our Marketing customers through that clearly defines two key areas of customer data: Demographics: This is easy – Age, Sex, Income level, and the basic information relevant to our target.
Psychographics: This is not so easy, but arguably most important: Put simply this is what makes your target tick. What do they want when looking for your type of products and services? What problems are they trying to solve and what do they most care about when comparing your products to others?
We use a very quantitative method to answer these and many other questions that will improve the quality of results you are getting from your marketing.