When the economy slows, many businesses pull back on their activities, however some up their activities for growth to build resilience instead.
It might sound strange—why talk about growth when customers are spending less, supply chains are tight, and costs are rising? Because the tools used to grow a business are also the tools that help it survive and adapt.
Here’s what doesn’t change in a downturn:
- You still need customers – but now they choose more carefully.
- You still need margin – but you must be more efficient.
- You still need a team – but you must lead more clearly.
Smart business owners use slowdowns to strengthen their core:
- Tighten up marketing – focus only on the right message to the right customer.
- Improve sales conversations – build more trust, solve more real problems.
- Streamline operations – cut out waste, reduce steps, increase reliability.
- Strengthen cash control – track cash weekly, not monthly.
- Lift leadership – create a calm, focused, proactive team.
Growth might look different. It may not be about expansion or bigger numbers. It might be about building a stronger foundation, improving reputation, or gaining market share while others pull back.
In many cases, a downturn is when good businesses become great, because they focus on what matters most.
The same tools that create growth can protect you in tough times. Strategic learning is even more valuable when times are tough.
For businesses seeking guidance, Business Growth Stratagem offers free 90-minute workshops to sharpen marketing, finances, and operations.
Topics include:
- Crack the Code: Find and Attract Your Perfect Customers!
- Find $10K of Extra Revenue in Your Business in 60 Minutes.
Whether you’re looking to sharpen your marketing, strengthen your finances, or build a scalable operation – there’s a workshop here for you. No fluff. Just results.
Register at www stratagem.co.nz/workshop-page/ to build a thriving, confident business. Act now—turn challenges into growth!
